Back to basics…
It seems the wheel has been reinvented through the implementation of relatively simple technology. The once ordinary bicycle wheel can now be quickly modified to display custom symbols and images. Perhaps one day we may be able to earn a few extra dollars through advertising during our daily commute. The various ‘kits’ range from $37 to $99 a reasonable price to pay for such an effective modification.
I wonder what happens when it rains…

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